to make money with a website"
on the Internet, but none of
them seem to be complete. That
is why I decided to create this
one. If you know a method that
is not listed below, just let us
know and we'll update it. Notice that ways to make money
with a website are different from
ways to make more money from
it. Methods to increase your
traffic or click-through rate will
help you make more money, but
they do not represent a method
of making money per se.
For example, one could suggest
that blending AdSense ads with
the content is a way to make
money from a website. In reality
it's not; it's just a way to make
more money by improving your
ad click-through rate. The real
monetization method behind it is
a PPC ad network.
The list is divided into direct and
indirect methods, and examples
and links are provided for each
point. Enjoy!
Direct Methods
1. PPC Advertising Networks
Google AdSense is the most
popular option under this
category, but there are also
others. Basically you need to sign
up with the network and paste
some code snippets on your
website. The network will then
serve contextual ads (either text
or images) relevant to your
website, and you will earn a
certain amount of money for
every click.
The profitability of PPC
advertising depends on the
general traffic levels of the
website and, most importantly,
on the click-through rate (CTR)
and cost per click (CPC). The CTR
depends on the design of the
website. Ads placed abode the
fold or blended with content, for
instance, tend to get higher CTRs.
The CPC, on the other hand,
depends on the nice of the
website. Mortgages, financial
products and college education
are examples of profitable niches
(clicks worth a couple of dollars
are not rare), while tech-related
topics tend to receive a smaller
CPC (sometimes as low as a
couple of cents per click).
The source of the traffic can also
affect the overall CTR rate.
Organic traffic (the one that
comes from search engines)
tends to perform well because
these visitors were already
looking for something, and they
tend to click on ads more often.
Social media traffic, on the other
hand, presents terribly low CTRs
because these visitors are tech-
savvy and they just ignore ads.
List of popular CPC advertising
networks:
* Google Adsense
* Yahoo! Publisher Network
(YPN)
* BidVertiser
* Chitika
* Clicksor
2. CPM Advertising Networks
CPM advertising networks behave
pretty much as PPC networks,
except that you get paid
according to the number of
impressions (i.e., page views)
that the ads displayed on your
site will generate. CPM stands for
Cost per Mille, and it refers to the
cost for 1,000 impressions.
A blog that generates 100,000
page views monthly displaying
an advertising banner with a $1
CPM, therefore, will earn $100
monthly.
CPM rates vary with the network,
the position of the ad and the
format. The better the network,
the higher the CPM rate (because
they have access to more
advertisers). The closer you put
the ad to the top of the page, the
higher the CPM. The bigger the
format (in terms of pixels), the
higher the CPM.
You can get as low as $0,10 and
as high as $10 per 1,000
impressions (more in some
special cases). CPM advertising
tends to work well on websites
with a high page views per
visitor ratio (e.g., online forums,
magazines and so on).
List of popular CPM advertising
networks:
* Casale Media
* Burst Media
* Value Click
* Advertising.com
* Tribal Fusion
* Right Media
To be continued in the next post.
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